- Benchmark (IMB 2.0)
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An introduction to Benchmark 4 min
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Benchmark Methodology 10 min
- Define your objectives through benchmarks
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Aligning KPIs with objectives 2 min
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Setting goals using benchmarks 2 min
- What's next?
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Survey 1 min
Benchmarking
Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.
Welcome to Benchmarking!
Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy. We've designed this course to introduce you to the new Benchmark dashboard and break down the methodology behind it. (We also have content available on the legacy IMB dashboard. Please reach out to your Customer Success Manager if you are unsure which version is in your account).
Who should take this course?
This course is for Traackr users who want to understand their brand performance across their market.
Duration: ~30 minutes
We'll cover:
- An introduction to Benchmark
- Benchmark methodology
- Brand Vitality Score (VIT)
- Brand performance