Build and know your community

Build and know your community

Discover and vet the right partners for every campaign, event or program.

About this course

It’s no secret that successful influencer marketing campaigns must be built in collaboration with the “right” influencers. Yet, finding the right influencers is no easy task.

We've designed this course to enable you to evaluate your existing influencer community as well as show you how to search by influencer content, audience criteria, and performance metrics to surface the best potential partners.

If you're new to using Traackr for influencer discovery & evaluation, this course will make you a pro in no time. 

If you've been using Traackr, enroll to sharpen your search skills and streamline your vetting process. 

CurriculumCheck it out

  • Discover & add your influencers
  • An introduction to build your community 3 min
  • Upload your influencers 2 min
  • How to transfer all of your influencer lists/data to your account 3 min
  • Quick look-up 4 min
  • Search based on influencer data (Part 1) 6 min
  • Search based on influencer data (Part 2) 3 min
  • Search based on audience data 3 min
  • Optimize your results 4 min
  • Search syntax 3 min
  • Using IMB to identify influencers 6 min
  • Vet your influencers
  • An introduction to vet your influencers 3 min
  • Footprint tab 4 min
  • Content tab 3 min
  • Audience insights 3 min
  • Audience quality 4 min
  • Brand Safety 5 min
  • Organize your influencers
  • An introduction to organize your influencers 2 min
  • Projects 3 min
  • Tags 3 min
  • Relationship owner & stages 4 min
  • Delete/remove influencers 3 min
  • Filter your influencers 3 min
  • Listen / get to know your influencers
  • An introduction to listen / get to know your influencers 2 min
  • Knowledge Check
  • Knowledge check: Build & know your community
  • What's Next
  • Survey
  • What's next?

About this course

It’s no secret that successful influencer marketing campaigns must be built in collaboration with the “right” influencers. Yet, finding the right influencers is no easy task.

We've designed this course to enable you to evaluate your existing influencer community as well as show you how to search by influencer content, audience criteria, and performance metrics to surface the best potential partners.

If you're new to using Traackr for influencer discovery & evaluation, this course will make you a pro in no time. 

If you've been using Traackr, enroll to sharpen your search skills and streamline your vetting process. 

CurriculumCheck it out

  • Discover & add your influencers
  • An introduction to build your community 3 min
  • Upload your influencers 2 min
  • How to transfer all of your influencer lists/data to your account 3 min
  • Quick look-up 4 min
  • Search based on influencer data (Part 1) 6 min
  • Search based on influencer data (Part 2) 3 min
  • Search based on audience data 3 min
  • Optimize your results 4 min
  • Search syntax 3 min
  • Using IMB to identify influencers 6 min
  • Vet your influencers
  • An introduction to vet your influencers 3 min
  • Footprint tab 4 min
  • Content tab 3 min
  • Audience insights 3 min
  • Audience quality 4 min
  • Brand Safety 5 min
  • Organize your influencers
  • An introduction to organize your influencers 2 min
  • Projects 3 min
  • Tags 3 min
  • Relationship owner & stages 4 min
  • Delete/remove influencers 3 min
  • Filter your influencers 3 min
  • Listen / get to know your influencers
  • An introduction to listen / get to know your influencers 2 min
  • Knowledge Check
  • Knowledge check: Build & know your community
  • What's Next
  • Survey
  • What's next?