Refine your strategy

Refine your strategy

Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.

About this course

Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

We've designed this course to introduce you to the market benchmark dashboard, breakdown the methodology behind it, and share how our proprietary metric, the Brand Vitality Score or VIT, can help you to make data-driven decisions for your influencer program.

If you're new to using Traackr for market benchmarking, this course will make you a pro in no time. 

If you've been using Traackr, enroll to sharpen your skills, and increase your share of influence. 

*IMB is an additional subscription on top of your existing Traackr IRM account. Please reach out to your Account Director if you don't have IMB already and are interested in adding it. 

CurriculumCheck it out

  • Get insights to inform your strategy
  • An introduction to IMB 3 min
  • Methodology 3 min
  • VIT 3 min
  • Understanding category trends 2 min
  • Understand your brand and competitors' performance
  • An introduction to understand your brand & competitors' performance 3 min
  • Influencer & Content 3 min
  • Tiers 2 min
  • Sponsored vs. Organic 1 min
  • Platforms 1 min
  • Define your objectives through benchmarks
  • Aligning KPIs with objectives 1 min
  • Setting goals using benchmarks 2 min
  • What's next?
  • Survey

About this course

Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.

We've designed this course to introduce you to the market benchmark dashboard, breakdown the methodology behind it, and share how our proprietary metric, the Brand Vitality Score or VIT, can help you to make data-driven decisions for your influencer program.

If you're new to using Traackr for market benchmarking, this course will make you a pro in no time. 

If you've been using Traackr, enroll to sharpen your skills, and increase your share of influence. 

*IMB is an additional subscription on top of your existing Traackr IRM account. Please reach out to your Account Director if you don't have IMB already and are interested in adding it. 

CurriculumCheck it out

  • Get insights to inform your strategy
  • An introduction to IMB 3 min
  • Methodology 3 min
  • VIT 3 min
  • Understanding category trends 2 min
  • Understand your brand and competitors' performance
  • An introduction to understand your brand & competitors' performance 3 min
  • Influencer & Content 3 min
  • Tiers 2 min
  • Sponsored vs. Organic 1 min
  • Platforms 1 min
  • Define your objectives through benchmarks
  • Aligning KPIs with objectives 1 min
  • Setting goals using benchmarks 2 min
  • What's next?
  • Survey