Revlon x Traackr: No-Nonsense Approach to Influencer Marketing Measurement
We’ll cover influencer marketing measurement from all angles: campaign, program and market levels.
Join us for a workshop on influencer marketing measurement with featured guest, Lauren Thermos, Director of Global Media & Marketing at Revlon and cofounder of Cut the Crap, a strangely sensical marketing event that highlights the meaningful over the trendy. You'll learn how to:
- Identify and set the right objectives for your influencer marketing campaigns
- Understand the 3 categories of influencer marketing metrics and how they work together
- Create a measurement plan that drives continuous improvement